New iPad3, not quite as new as we’d hoped.

Thursday, the 8. March 2012, 09:18 by

So yesterday, was the announcement of the much hyped iPad3 from Apple. Pretty much the entire Western Civilised world waited for the keynote, one of Tim Cook’s first major keynotes, which started at approx 6pm GMT. I decided personally to not live blog about it like I usually do with Apple keynotes, and it was nice to see Bloomberg showing the keynote later in the evening, which is where I caught most of the action. So, what’s new with the ‘new iPad’?

Well, not a lot. Firstly, there’s that Retina quality display, squeezing in more pixels into the screen than a HD display, to the tune of a headache inducing 2048 x 1536. I hear the screen picture quality is truly astounding, and all the key apps have been redesigned from the ground up, to take advantage of the new display. Squeezing in 3.1 million pixels, approx 1 million more you’d typically see on a average 1080p HD TV, that’s some going Apple! From there, there’s a quad core CPU (ish) based around the  A5X chip, I say quad core ‘ish’ due to the performance being on the GPU in paticular. Offering quad-core graphics capabilities, Apple stated that the A5X performs 4X better than the NVIDIA Tegra 3 mobile GPU! To accomdate this screen/CPU combo, the iPad is an ounce heavier to accomodate the slightly larger battery, giving it the same 10 hours as of the iPad2.

Thankfully, we received an upgrade to the previously woeful camera, to 5mp and an ability to record in full 1080p, which is much  needed. Cosmetically, no real change, a slightly tapered finish, but a little heavier. If you were expecting a new look with your new iPad, then you’ll  be dissapointed.

All price points are the same as ever, with 16gb starting at around five hundred bucks. I won’t bother talking about the 4G/LTE support, as here in the UK, that’s simply too far away, but in a nutshell,

  • 5 megapixel iSight Camera on the back. Backside illumination.
  • A5X processor with quad-core graphics
  • Video recording at 1080p.
  • Voice dictation
  • 4G LTE
  • iPad now has 21Mbps HSPA+ and DC-HSDPA at 42Mbps, with LTE taking the cake at 73Mbps.


I’m pretty dissapointed overall. Tim Cook, was more wooden than a coffin, (which I’m probably being unfair about), and Apple once again have released a ‘bridge’ device,  whilst they continue to develop something truly innovative (we hope) with the iPad HD or iPad3 proper, or whatever they want to call it. I’m not sure how much longer  I can continue to be forking out £500 everytime Apple release something,  which is’nt quite what it should be.  Cook mentioned audio dictation, but no Siri, which I found strange, and bar a few new apps, the release asked more questions than it answered overall.


In regards to IOS, no IOS6 just yet, but IOS5.1 has just been released, so make sure you update that. I’m sure Apple will continue to make lots of cash, with stock priced this morning at nearly $600 which I’m sure will rise!


Dontcha just love em!



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